From Flyers to Flash Sales: The AI Messaging Makeover of a Wholesale Giant

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How a Leading Wholesaler Transformed Customer Engagement with AI-Powered WhatsApp Commerce

A leading B2B wholesaler operating across 100+ physical locations in Germany partnered with us at Nuefunnel to modernize its customer engagement strategy. Serving millions of customers - from restaurants to local retailers - the client was looking to unify its fragmented outreach ecosystem and build a scalable, AI-powered messaging channel centered on WhatsApp.

Their goal:
“Let customers discover weekly offers, view catalogs, and receive timely updates - all inside WhatsApp.”

But scaling this vision across diverse customer segments required more than just messaging infrastructure. It demanded automation intelligence.

The Opportunity

Customers were previously reached via a patchwork of flyers, emails, app promos, and sales reps - all managed separately. The process was not only inefficient but also impersonal. The challenge was to streamline communication across all touchpoints while delivering hyper-relevant, personalized experiences.

Different customer profiles - like restaurant owners, kiosk managers, and self-employed professionals - required different types of offers and communication styles. Manual coordination simply couldn't keep up.

The AI-Driven Solution

Over a 6 month rollout, we deployed a modular AI stack that modernized the entire customer engagement flow:

1. Onboarding
   QR codes, printed flyers, and app links guided users into WhatsApp flows. AI agents captured consent, preferences, and buying intent - all via natural conversation.
   
   

2. Hyper-Personalized Targeting
   Customer profiles were enriched with purchase behavior, enabling automated, customized product offers. Messages were phrased in the user’s tone and timed for peak engagement.
   
   

3. Smart Support
   WhatsApp became a full-service channel - handling inbound queries, routing support requests, and even managing callback requests, all through AI chatbots.
   
   

4. Salesforce Assistant
   Sales reps received tools to quickly onboard customers via WhatsApp and even demonstrate how to use the channel during visits. This bridged the digital divide for many B2B clients.
   
   

5. Last-Minute Promo Engine
   Perhaps the most innovative module: we built a last-minute sales flow for near-expiry or perishable stock. Store managers could simply send a photo or video of a product via WhatsApp - and our AI system would:
   
   

   • Extract product name, expiry date, and quantity
     
     

   • Automatically craft a time-sensitive deal
     
     

   • Send it instantly to relevant customer segments (like nearby restaurants)

This created a real-time "Flash Sale" capability, reducing waste and driving same-day pickups - especially valuable in the food and beverage sector.

Before vs After: Customer Engagement Flow

Real People, Real Impact

“Every Thursday, I get a clean, clickable WhatsApp message with offers tailored to my kitchen — it’s like my personal flyer.”

— Fatima, Restaurant Owner, Berlin

Instead of flipping through flyers or emails, Fatima now scrolls through curated product suggestions - with visuals, prices, and one-tap ordering.

Results That Speak

• 4–5x higher click-through rates compared to email campaigns
  
  

• Faster onboarding through AI-guided flows
  
  

• Reduced internal workload via automation of support and targeting
  
  

• New revenue streams through real-time perishables promotions
  
  

Ready to Transform Your Customer Experience?

This project shows what’s possible when conversational AI meets commerce.

Let’s explore how we can do the same for your business.