What Happens When Influencers Start Talking to AI Agents?
Feb 18, 2025
How AI Agents Helped an Influencer Platform Scale Globally on WhatsApp
A fast-growing influencer platform, connecting micro-creators with global brands, was looking to scale its user engagement without increasing headcount or building an app. With over 120,000 influencers and millions of monthly link clicks, they needed to centralize communications, support creators at scale, and streamline operations across regions.
That’s where Nuefunnel came in—with a custom-built network of AI-powered agents designed to automate and personalize conversations at scale.
Why AI Agents?
The platform’s users—teenagers and young adults running fan accounts and affiliate profiles—were already using WhatsApp as their primary touchpoint. The goal was to move interactions from the web to mobile and turn WhatsApp into a smart, always-on companion.
Instead of relying on traditional bots or adding more human agents, we architected a system of AI agents—each trained for a specific purpose, yet working together seamlessly.
What We Deployed (with AI Agents)
Account Management Agent
Sends daily personalized updates ("Good morning", top campaign alerts)
Answers natural language queries like “How much can I withdraw this week?”
Tracks user balances and performance stats via secure integration
Support Agent and FAQ Bot
Understands user intent through natural language
Resolves issues via an FAQ knowledge base
Escalates seamlessly to human agents when needed or outside hours
Newsletter Agent
Automatically crafts campaign messages personalized by region, language, or interest
Delivers over WhatsApp and Instagram DMs based on user preferences
Learns what content gets engagement and adapts over time
Onboarding Agent
Guides new influencers through setting up, creating affiliate links, and earning
Tracks where a user drops off and resumes onboarding contextually
Supports both text-based and visual walkthroughs
“Nuefunnel helped us automate key parts of our support and communication flows, saving our team countless hours each week. Their AI-first approach has become central to how we scale without adding operational overhead.”
— Head of Automation & Creator Support
The Impact
By using intelligent agents instead of traditional automation or human scaling, the platform is now positioned to:
Grow from 10K to 100K Monthly Active Users on WhatsApp
4X conversation volumes without sacrificing quality or response times
Keep their “no app needed” promise while delivering app-like experiences
Centralize influencer touchpoints and scale across new markets instantly
This AI-first foundation also makes them ready for advanced phases—like campaign analytics, brand reporting, and self-serve link creation—all delivered through agents.
The Bigger Picture
Influencer platforms are ecosystems. To manage them, we don’t need more dashboards—we need autonomous, domain-specific agents that talk, remember, recommend, and guide.
This project proves it’s possible.
If you're building a creator-first platform, let Nuefunnel show you how AI agents can do the heavy lifting—while your users just chat.